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Brooklyn Museum Archive Capsule Collection

Working with the museum’s archives and merchandising team, we presented Only NY a suite of logos and word marks from the Brooklyn Museum’s collection. The team pulled from the museum’s shifting visual language—its logos, its typography, its small graphic oddities—to build a line that reflects the institution’s past and present. The collection draws on this history while keeping the museum’s iconic character at the center.

Year: 2019

Clients: Only NY, Brooklyn Museum

Category: Object, Direction, Curatorial

Adam Taylor O'Reilly (b. 1985, Edmonton, Canada) is a creative director, designer, and writer, based in Brooklyn, New York. Since 2018, he has led design and brand creative at the Brooklyn Museum.

This site presents selected work across exhibitions, visual identities, writing, and code, 2009–present.