Museum Merchandise

To launch the Brooklyn Museum’s new visual identity, our in-house design team developed a capsule collection to showcase the new visual language and disperse it across Brooklyn. We worked with photographer Adrianna Glaviano to create a set of portraits of Museum staff wearing the new gear. The campaign featured staff in hoodies, totes, water bottles, and t-shirts, each one carrying the new mark.

Year: 2024

Clients: Brooklyn Museum

Category: Object, Direction

Adam Taylor O'Reilly (b. 1985, Edmonton, Canada) is a creative director, designer, and writer, based in Brooklyn, New York. Since 2018, he has led design and brand creative at the Brooklyn Museum.

This site presents selected work across exhibitions, visual identities, writing, and code, 2009–present.


Site developed by Adam Taylor O’Reilly.